Last updated: 16 April 2026. This policy explains how SwitchDeal collects, uses and protects your personal data.
SwitchDeal ("we", "us", "our") is a broadband comparison service operated from the United Kingdom. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered office is at 12 Finsbury Square, London EC2A 1AR.
We may collect and process the following personal data: • Postcode and address information — used to check broadband availability at your location • Name and email address — when you contact us or subscribe to our newsletter • IP address and browser data — collected automatically through cookies and analytics tools • Usage data — how you interact with our website, pages visited, time spent
We use your personal data for the following purposes: • To show you broadband deals available at your address • To respond to your enquiries and support requests • To send you newsletters and deal alerts (only if you have opted in) • To improve our website and user experience through analytics • To comply with legal and regulatory obligations
We process your data under the following legal bases under UK GDPR: • Legitimate interests — to provide our comparison service and improve it • Consent — for marketing communications and non-essential cookies • Contract — when processing is necessary to fulfil a service you have requested • Legal obligation — where we are required to process data by law
We do not sell your personal data. We may share your data with: • Broadband providers — when you choose to proceed with a deal through our site • Analytics providers — such as Google Analytics, for website improvement purposes • Service providers — who process data on our behalf under strict data processing agreements All third parties are required to handle your data securely and in accordance with UK GDPR.
We retain your personal data only for as long as necessary: • Postcode/address data from availability checks — not stored beyond your session • Contact form submissions — retained for up to 12 months • Newsletter subscriptions — until you unsubscribe • Analytics data — retained for up to 26 months in aggregated form
Under UK GDPR, you have the following rights: • Right to access — request a copy of the data we hold about you • Right to rectification — request corrections to inaccurate data • Right to erasure — request deletion of your data ("right to be forgotten") • Right to restriction — request we limit how we use your data • Right to portability — receive your data in a structured, machine-readable format • Right to object — object to processing based on legitimate interests or for direct marketing To exercise any of these rights, contact us at [email protected]
We use cookies to enhance your experience on our website. For full details of the cookies we use and how to manage them, please see our Cookie Policy.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. This includes encrypted connections (HTTPS), access controls, and regular security reviews.
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website. The date at the top of this page indicates when the policy was last updated.
If you have questions about this policy or wish to exercise your rights, contact us at: Email: [email protected] Post: SwitchDeal Privacy Team, 12 Finsbury Square, London EC2A 1AR If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.